We're Passionate About Sport

Established in 2013, SMinc Sports Management is a sports and events management agency. We offer a full-service – from sport management and consulting to career development for athletes. We turn athletes into professionals, but more importantly, we walk with them to ensure they continue to develop into well-rounded human beings.

We are equally proud of the quality and talent of the athletes we represent, and our services to them. Our focus is on creating long-term relationships that add value to the careers of athletes – on and off the field. In terms of performance, motivation,academics and personal development – we make it our mission to optimally develop the exceptional individuals we represent. At SMinc, we walk side by side with our athletes on their journeys.

Our job is to make sure that they have the tools to better navigate challenges not only in sport but through their studies as well.We stand by our athletes through their failures, successes and hard times, and help them to keep moving forward in their life’s journey. We represent mainstream sports codes & up and coming talent from the lesser supported codes of sport.

We stand apart from other sports management firms and agents having pioneered an ethical code of conduct with clubs. We also work with the holistic athlete, collaborating closely not only with the athlete but by their entire support structure, including partners and family members. Our core values include integrity, trust, loyalty, honesty and reliability. While our core business is athlete management, we have also managed international and local sporting events.